
Color, Developer & Lightener
78 products · color, toner, developer
Permanent and demi color, toners, developers and lighteners from Wella, Joico, Schwarzkopf, Goldwell, Matrix, Paul Mitchell and more.
Color, Developer & Lightener products



#mydentity REFLECT Liquid Demi-Permanent Color

CHI 20 Volume Developer (with Aloe, Silk Protein & Bonding Agents)


CHI Color Express 10 Minute Permanent Cream Hair Color



Danger Jones Gloss Toner with Bonder (Liquid Demi-Permanent Toner)



Framesi Framcolor Futura Hair Coloring Cream

Goldwell Colorance Demi-Permanent Hair Color

Goldwell Colorance Gloss Tones Demi-Permanent Hair Color

Goldwell Elumen Play Semi-Permanent Hair Color @Pink

Goldwell System Thickener (Thickening Fluid for Oxidative Color & Lightener)


Goldwell Topchic The Special Lift Blonding Cream
Hair color, developer and lightener for professionals
Our color wall covers permanent color for full gray coverage (Wella Koleston Perfect ME+, Schwarzkopf IGORA ROYAL, Goldwell Topchic, Matrix SoColor Pre-Bonded, Paul Mitchell the color, Joico LumiShine), fast 10-minute lines, demi-permanent color and glosses (Wella Color Touch, Goldwell Colorance, Paul Mitchell the demi, Joico LumiShine Demi), and vivid semi-permanent direct dyes (Pravana ChromaSilk VIVIDS, Joico Color Intensity).
For blondes we carry lighteners from Wella Blondor, Joico Blonde Life, Matrix BlondeMax and Paul Mitchell Blonde, plus acidic and fast toners. Pair every color line with the right strength of developer, and see our guide to 10, 20, 30 and 40 volume. Always do an allergy alert test 48 hours before coloring. More color guides: levels and tones, permanent vs demi vs semi, 10-minute color, powder vs cream lightener, covering resistant gray and getting hair dye off skin. Vietnamese versions are in Bài viết tiếng Việt.
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Send the SKUs and case counts to (949) 591-5304. We confirm stock and your total, then you pick up or we deliver.